Rocky’s western footwear division has lassoed Professional Roughstock Series Bull Rider Shane Rickly for its team of sponsored athletes for the 2014 season. Rickly won the World’s Toughest Rodeo in 2009, was the World Champion Bull Rider for International Professional Rodeo Association in 2011 and qualified for the PRS World Final, achieving a Top 5 finish in 2012. “Just like Rocky, Shane was born and raised in South Central Ohio. We’re proud to have one of our own join the Rocky team,” says Kristin Dille, brand manager for Rocky’s western division.
Throughout 2014, Rickly will sport Rocky footwear and the Rocky logo while riding, as well as whenever he makes public appearances. In turn, Rocky will use Rickly in its advertising and marketing, as well as schedule appearances in select Rocky retailers for meet-and-greet autograph signings throughout the year.