
Elements of Style
The fashion-meets-function story has been trending for several seasons now, but the outdoor category has seen the greatest gains and acceptance of melding style and substance.
The fashion-meets-function story has been trending for several seasons now, but the outdoor category has seen the greatest gains and acceptance of melding style and substance.
In an effort to build broader consumer appeal, outdoor brands are blending trail-worthy designs and performance benefits with metro style touches.
As the outdoor industry embraces non-traditional activities and more diverse consumer groups, brands are ushering in dynamic and versatile styles to meet the evolving demand.
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