Ugg’s first ever mobile pop-up has rolled into town in time for Sunday’s Big Game. Today and tomorrow the Warming Station will parked in front of Penn Station in New York, handing out free hot chocolate to passersby and selling scarves, hats, mittens and gloves for all to keep everyone warm during the lead up to the Super Bowl. Meanwhile the city’s four Ugg stores will be running in-store contests to win a pair of tickets to Sunday’s game.
Two Ten Footwear Foundation has elected two new officers and six new members to its 2014-2015 Board of Directors. Leading the new board will be Chairman Blake Krueger, CEO and president of Wolverine Worldwide, and Vice-Chair Diane Sullivan, president and CEO of Brown Shoe Company. New board members include David Bensadoun of Aldo, Timberland’s Patrik Frisk, Dave Grange of Lacoste, Scott Meden from Nordstrom, Liz Rodbell of The Hudson’s Bay Company, and Shoe Carnival’s Clifton Sifford.
New York City trailblazers, media and sneakerheads gathered on Tuesday at Reed Space on the Lower East Side for the launch of a capsule collection by Pony and Rothco.
Coming off two record-breaking shows, Surf Expo again drew strong attendance from 47 states and 49 countries at the Jan. 9-11 show in Orlando, FL. Among the 2,500-plus booths, there were more than 230 first time exhibitors, an increase of 6 percent from last January’s show. “We always strive to bring together a quality mix of exhibitors and buyers–and the feedback confirms that we achieved this goal. We are pleased that we continue to be a show known for generating business,” says Show Director Roy Turner.
Fed up with the overload of neon outsoles, camo print and sneakerized brogues in men’s shoe departments, Steffan Safhill decided to put his frustration to good use and in 2012 launched Northern Cobbler. “I wanted to do top-end casual products that at the time were really missing from the market.
Airwalk’s JIM series turns 20 this year and to celebrate, the brand has brought back the Tennis–again. First introduced in 1994, a limited number of sneakers hit stores in 2010, and the style is now available on airwalk.com for $70. Inspired by traditional sports and high school gym class, the sneaker is made from neon fuzzy tennis ball felt.
Think lightweight running shoes are just a fad? Think again. Thirty percent of total performance running footwear sales in October 2013, which was up 22 percent when compared to the year ago period, came from lightweight running. “Innovation continues to set the pace,” says Marshal Cohen, chief industry analyst. “Consumers are looking for athletic shoes that will perform better than earlier models with a lighter, more comfortable weight. We have also noticed an attraction to brighter, bold colors.
Heritage boot maker Wolverine has picked 21-year-old Lorin Paley as this year’s Guardian Project Ambassador, which aims to highlight the valuable work of outdoor enthusiasts and achieve a deeper understanding of the specific product needs of those serving in these demanding positions. Paley has been an ambassador for Outdoor Nation, a non-profit dedicated to connecting youth with nature through grants supporting project ideas and outdoor events.