Mephisto has been appointed James Rowley president/CEO of Mephisto USA. Rowley, a comfort footwear veteran, has most recently served as vice president of sales and marketing at Geox. Previous positions include senior vice president of sales and marketing of The Born Group at H.H. Brown and Founder/CEO of Kork-Ease based in Austin, TX.
“We welcome James as he takes the helm of our U.S. operations,” states Frank Weber, president of Mephisto, based in Sarrebourg, France. “He has a track record of delivering growth and brings a mix of leadership, product development, brand management and operational experience to the table. James’ experience is perfectly aligned to Mephisto’s challenges and the opportunities that exist in the U.S.’s dynamic footwear marketplace.”
“I am very honored to be given this opportunity with such an important brand in the comfort segment of this country,” states Rowley. “We are excited about the future of our business as we refocus our strategies on the consumer and leverage the power of our Mephisto team and retail partners to deliver a world class brand to the marketplace.”