Ugg, a division of Deckers Brands, will debut its third Ugg Collective campaign for Spring/Summer ’18 on Jan. 23, 2018. The Collective features a diverse group of individuals who forge their own path in life, have interesting things to say about living in California and are connected by their values.
This season’s cast is comprised of everyday people who are provocative, progressive, free spirited, sensual, optimistic and warm. Among them is a trailblazing punk band from Orange County, a famous Los Angeles muralist, students from University of California Santa Barbara, a fashion photographer, an acclaimed vlogger and an iconic multitalented Californian. Styles featured in the campaign include the brand’s iconic Classic boots, heritage sheepskin slippers and newly-introduced fashion sandals and sneakers. The shoes will be available starting Jan. 1, 2018 on ugg.com, brand flagships and select wholesalers worldwide.
Images and video content from the campaign will live on the brand’s digital channels, including Facebook, Instagram and Snapchat.