Trend Spotting
Fashion
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Grace Dellalian, 38Photographer, Australia
Wearing: Bata Europe.
Purchased: My husband got them for me in Italy.
How do these boots make you feel? Kind of sexy, like Catwoman.
Is this the shoe trend of the season? I’ve had guys tell me it is, and for a guy to say that, it must be. Plus, my husband is in the shoe business and is always a step ahead. -
Jessie Scott, 28Artist, Virginia
Wearing: Marc Jacobs. I bought them from Zappos for $200.
How do these boots make you feel? Sturdy and protected. They’re good all-weather boots.
Are skinny legs a must for this trend? Height is definitely a requirement. If you’re 5’3”, you’d probably just look like one big boot. -
Alexandra Polifko, 20Actor, Abu Dhabi
Wearing: Mango. They’re from a Mango store, and cost $110.
What do you like about these boots? They’re warm, comfortable and hide my legs. I feel stylish on the streets of New York in them.
What’s next on your shoe shopping list? If I go back to warm weather, I’ll get a fancy pair of flip-flops. -
Katie Hunt, 25Actor, Rhode Island
Wearing: Farylrobin. I paid $250 for them on Shopbop.com.
How do these boots make you feel? Comfortable yet polished.
Is this the shoe trend of the season? Yes, these and riding boots. They’re both flattering and unusual.
What’s next on your shoe shopping list? Over-the-knee boots with a heel. -
Layla Williams, 32Shoe designer, NYC
Wearing: I bought these at Prada for somewhere between $300 and $700.
What do you like about these boots? They’re comfy and you get the sex appeal without being on stilettos.
What’s next on your shoe shopping list? Platforms with a substantial heel. It’s all about comfort and durability, and due to the recession, it has to last.
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A Toast to Brand Strength
Submitted by Greg Dutter on Thu, 12/31/2009 - 3:44pm
In case you missed the ads or didn't get the chance to swing by its historic St. James's Gate Brewery in Dublin this year, Guinness celebrated its 250th anniversary in 2009. While such an incredible milestone is most worthy of celebration (250 years!), what is particularly remarkable from a branding perspective is that its stewards have remained steadfast to the storied stout's ingredients, kept its brand image equally pure and never turned their back on its rich Irish heritage. To put it bluntly, Guinness has never ”put a lime“ in its beer.
Nor has it resorted to other watered-down versions like Guinness ”Lite,“ ”Dry“ or ”Ice.“ Hell, it took the company well over two centuries just to distribute its beverage in bottles and cans, but even in doing so it never backed off from its original position: Guinness is savored best in a pint poured fresh from a tap. And that's not because it tastes different (blind taste tests have proven repeatedly there is no discernable difference); rather, it's the undetectable ingredient when citizens of the world commune over a pint of Guinness in pubs, snugs, bars and watering holes around the globe....
