Last week iconic British boot brand Dr. Martens marked the launch of its Fall '14 collection with a three-floor takeover of The Delancey in New York City's Lower East Side. Aptly titled the Spirit of '69, the collection harks back to the original tribe that wore and believed in the culture of the brand and brings together such collaborators as Trojan Records, Alpha Jackets, Brutus Shirts and Edwin Jeans. We spoke to Sara LaHaie, U.S. brand marketing and PR manager for Dr. Martens, about the collection and the brand's ongoing #StandforSomething campaign.
Footwear Plus: How did you choose these collaborators for the Spirit of '69 collection?
Sara LaHaie: The Spirit of '69 collection is a modern interpretation of a look and attitude that was started back in...
Lacoste players John Isner (U.S.A.), Murphy Jensen (U.S.A.), Dominkia Cibulkova (Slovakia) and Pablo Andujar (Spain) joined City Parks Foundation to welcome New Yorkers of all ages and talents to play tennis in a special clinic in Central Park to kick off the US Open Championships. Participants had a chance to learn the game's most integral shots: forehand, backhand, serve and volley, as well as compete for goodies courtesy of the 81-year-old brand.
Lacoste is also celebrating the sport in other ways, including the recent free launch of the Lacoste City Tennis app which helps users locate available tennis courts and schedule a match or practice in all five boroughs of New York City, as well as a capsule collection of tees that give back to the City Parks Foundation.
In the poker game of retail, brick-and-mortar shoe stores still have an ace up their sleeve: fit expertise. But thanks to Shoefitr's virtual sizing technology, e-tailers now have a way to compete. Up until now, shopping online has been a trial-and-error game of chance for consumers that also costs millions of dollars in shipping charges every year between buyer and seller when the shoes don't fit properly. Now, the aptly titled platform has stepped up to change that. "Shoefitr is a pretty classic example of technology meeting a growing need in the market," states Matt Wilkinson, who co-founded the company with Nick End and Breck Fresen after one too many ill-fitting experiences of their own.
So how does it work? The app uses a database of internal shoe measurements, acquired using 3-D imaging technology, which allows it to compare the...
Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.
"Every Grand Slam has its own unique atmosphere that makes each one of them special. What I can always count on are the amazing tennis fans and vibe they create on and off-site. It was a long 18 months for me before winning my 7th slam title in July but they were always standing beside me and believing in me," Djokovic says. "The support I get from my...
Bain Capital, one of the world's largest private investment firms, has acquired 50 percent of Toms in order to accelerate the growth of the company and its giving programs around the world. Founder Blake Mycoskie will remain a 50 percent owner of Toms. Financial terms of the private transaction were not disclosed although sources told the New York Times that the one-for-one company is valued at $625 million, including debt.
"This partnership will enable Toms to grow faster and give to more people in more ways than we could otherwise," Mycoskie says. "In eight short years, we've had incredible success, and now we need a strategic partner who shares our bold vision for the future and can help us realize it. We're thrilled that Bain Capital is fully aligned with our commitment to One for One, and clearly they have the expertise to...
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