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The Footwear Plus Daily Blog
Brown Shoe Company celebrates a milestone; throws a party.
Submitted by Lyndsay McGregor on April 24, 2014

Last night Brown Shoe Company celebrated 100 years on the New York Stock Exchange, a milestone only achieved by 23 other companies, with a glitzy bash at 4 World Trade Center in New York. VIP attendees included Black Eyed Pea and shoe designer Fergie (who helped the company ring the closing bell at the NYSE earlier in the day), hip-hop stars Estelle and Nelly, and Harper's Bazaar editor Derek Blasberg, while Jennifer Hudson was on hand to treat partygoers to a live performance of such hits as "Spotlight" and "I Can't Describe (The Way I Feel)". Guests nibbled on sliders, tacos and grilled cheese sandwich bites, while waiters passed out bacon bourbon shots and mixed drinks in mini Patron and Coca Cola bottles to toast the company's major accomplishment. 

Two Ten keeps up the good work.
Submitted by Lyndsay McGregor on April 23, 2014

A lot done, more to do. That's how Two Ten President Neal Newman summarizes week three of the organization's month-long lineup of service projects as part of #FootwearCares. "While we recognize that the communities and organizations we are supporting are grateful for our help, we also know that in many cases we are just scratching the surface of what is really required to make a difference," he says. 

Last week, volunteers working at the Habitat of Humanity and Harvesters in Topeka, Kansas City helped build a garage, cleared 1,300 cubic feet of brush, and packed a month's worth of groceries for 1,042 senior citizens and 700 backpacks, also filled with groceries, for kids to take home. At the Marin Food Bank in Novato, CA, volunteers packed 1,360 pounds of bulk rice...

Justin Brands expands its European offering.
Submitted by Anonymous on April 23, 2014

Justin Brands, makers of Justin, Tony Lama, Chippewa and Nocona, is expanding its global reach and setting up shop in Europe by implementing a sales and distribution infrastructure to match interest and demand. With a focus on reaching both traditional western and fashion-conscious consumers, Justin Brands has welcomed a sales force of 14-plus reps, each with extensive footwear sales experience, who will provide service across 18 countries. Retail accounts will also be able to work directly with the sales force in order to bring product to their stores from the newly established Justin Brands warehouse in Lanaken, Belgium, which will provide a more efficient and cost-effective process for customers who were previously importing directly from the U.S. "We are focused on bringing superior craftsmanship, great value and top notch...

American runner wins 2014 Boston Marathon wearing Skechers.
Submitted by Lyndsay McGregor on April 22, 2014

Thirty-eight-year-old Meb Keflezighi, the first American man to win the Boston Marathon since 1983, crossed the finish line on Monday wearing Skechers GOmeb Speed 3 shoes, triumphant in a race that has become a symbol of resilience and determination--and breaking his personal record to boot with an official time of 2:08:37. "A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S.," Keflezighi says. Rick Higgins, vice president of merchandising and marketing for the Skechers performance division, says it's a significant win not only for the brand, but for Boston and America. "We are so proud of Meb and his monumental accomplishment on what was clearly a very emotional day," he says. 

A super-thin insole tells doctors what's wrong with your foot.
Submitted by Anonymous on April 18, 2014

Sprained ankle. Meniscus tear. Shin splints. Ugly injuries, to be sure, but more often than not athletes--and their doctors--have trouble pinpointing the underlying cause. Germany-based Moticon is seeking to change all that with OpenGo Science, a new insole that fits discreetly in athletes' shoes and delivers data to sports scientists. The ultra-thin layer is laden with sensors and can fit in any shoe. Once the insole is in place, it can measure weight distribution, motion patterns and the temperature of the foot. The data is then transmitted to a USB drive to be uploaded to a computer, where a software program, Beaker, translates it into easy-to-read graphs that detail how the foot is being used and if changes need to be made....