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Ariat Opens Vegas Flagship

Vegas, baby! Ariat has opened its latest flagship store in the heart of Sin City.

The 10,000-square-foot location, part of the new 63 Las Vegas shopping center, located at the intersection of Las Vegas Blvd. and Harmon Ave., offers a wide-ranging assortment of premium boots, clothing, jeans, shoes, and accessories. Customers can expect a premium shopping experience by trained staff, including expert boot fittings, hat shaping, and brand technology education. Indeed, the Ariat Brand Shop promises an immersive retail experience that brings authentic western lifestyle to locals and tourists alike.

“We’re thrilled to have a brick-and-mortar presence in the entertainment capital of the world,” states Jared Ellis, Ariat’s vice president of Consumer Retail. “Roughly 40 million people travel to Las Vegas each year, so expanding our retail footprint to The Strip is an exciting next step for the brand. This is Ariat’s first brand shop in Nevada and the largest within our existing fleet. Customers can expect our widest selection of in-store products with style experts available to help achieve that perfect, authentic western look.”

Drawing inspiration from Ariat’s performance-based rodeo scene, the shop blends the brand’s eclectic western lifestyle with the fun and energetic atmosphere of Las Vegas. Welcoming guests into the space with a photo op is a custom, life-size bucking bull sculpture, crafted from hedgewood with fun elements of Las Vegas incorporated. On the second level, customers can find Ariat’s new “Hat Doctor” shop-in-shop showcasing custom fixtures that accentuate the abundance of hats and corresponding accessories on display that can be fitted and personalized.

The store officially opened its doors Feb. 24, 2024, and held a grand opening event a week later, highlighted by a performance from Ariat artist and country music star, Annie Bosko.

Annie Bosko performing at the new Ariat flagship In Las Vegas.

The March 2024 Issue

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