Socially conscious rapper and hip hop veteran Talib Kweli stepped out Tuesday at the Core: Club in New York for Ugg Australia’s Fall 2014 campaign kick off. Entitled “This Is Ugg,” the company focuses on how some of the smallest moments in our lives often end up becoming the most important in retrospect, featuring personal anecdotes from various brand ambassadors including New England Patriots QB Tom Brady and model/illustrator Langley Fox.
Ugg’s first ever mobile pop-up has rolled into town in time for Sunday’s Big Game. Today and tomorrow the Warming Station will parked in front of Penn Station in New York, handing out free hot chocolate to passersby and selling scarves, hats, mittens and gloves for all to keep everyone warm during the lead up to the Super Bowl. Meanwhile the city’s four Ugg stores will be running in-store contests to win a pair of tickets to Sunday’s game.
Ugg Australia has launched Ugg by You, an online customization tool that puts the power of design at customers’ fingertips, transforming a visit to the brand’s website from a shopping trip to a creative experience. The tool allows consumers to riff on two classic styles, the Ugg Classic Short sheepskin boot and the Fluff flip-flop, by mixing and matching more than 11,000 color, outsole and trim combinations. Prices for the boot and sandal start at $220 and $110 respectively and increase per custom touch.
The holidays are inching quickly closer and to celebrate—and channel the giving spirit the season calls for—Ugg Australia is inviting artists from around the world to design for a good cause. For the 9th annual Art & Sole initiative, Ugg is asking participants to custom design their own pair of classic Ugg boots using I-frame technology to raise money for the Boys & Girls Clubs of America.