Ugg Puts its Best Foot Forward

The holidays are inching quickly closer and to celebrate—and channel the giving spirit the season calls for—Ugg Australia is inviting artists from around the world to design for a good cause. For the 9th annual Art & Sole initiative, Ugg is asking participants to custom design their own pair of classic Ugg boots using I-frame technology to raise money for the Boys & Girls Clubs of America.

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The holidays are inching quickly closer and to celebrate—and channel the giving spirit the season calls for—Ugg Australia is inviting artists from around the world to design for a good cause. For the 9th annual Art & Sole initiative, Ugg is asking participants to custom design their own pair of classic Ugg boots using I-frame technology to raise money for the Boys & Girls Clubs of America.

After submitting their designs by Dec. 26, contestants can engage their social networks to vote for their designs and share or comment on the designs on Facebook and Twitter. Social voting will take place from Dec. 27, 2011 to Jan. 5, 2012, and the winning design (announced Jan. 18) will serve as inspiration for a limited-edition Ugg boot available at select Ugg concept stores and online at www.uggaustralia.com this spring.

“Simply put, Art & Sole is our opportunity to give back,” says Connie Rishwain, president of Ugg Australia. “We are proud to partner with and support a great cause like Boys & Girls Clubs of America and help to make a difference.”

Art & Sole was created by the division of Deckers Outdoor in 2003 and benefits a different charity each year. Celebrities and designers such as Monolo Blahnik, Ellen DeGeneres, Ashton Kutcher, Betsey Johnson and Stuart Weitzman have designed their own Ugg boots to raise money for various charities, including St. Jude Children’s Research Hospital and The Michael J. Fox Foundation, over the years.

Participants for 2011 include several popular DIY bloggers, like Grace Atwood of “Stripes and Sequins” and Jenni Radosevich of “I Spy DIY.” —Mary Avant

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