Triple Crown

Skechers has added yet another sports string to its bow of sponsorships. The Manhattan Beach, CA-based brand today announced that it will sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed nabbed the title 36 years ago. Trainer and owner team jackets, caps and apparel as well as California Chrome’s horse blanket, gear, barn and related promotional events will all feature Skechers branding.