Skechers has added yet another sports string to its bow of sponsorships. The Manhattan Beach, CA-based brand today announced that it will sponsor thoroughbred racehorse California Chrome as he contends at the Belmont Stakes on June 7 to become the first Triple Crown winner since Affirmed nabbed the title 36 years ago. Trainer and owner team jackets, caps and apparel as well as California Chrome’s horse blanket, gear, barn and related promotional events will all feature Skechers branding.
“Skechers is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense to us,” says Robert Greenberg, chairman and CEO of Skechers. “As a true representative of his home state, California Chrome has already captured the hearts of America and inspired people around the world so we’re excited for this opportunity to bring Skechers synergy to his amazing journey.” Owned by Perry Martin and Steve Coburn, and trained by Art Sherman at Los Alamitos Race Course, California Chrome has won six straight races including the Kentucky Derby and Preakness Stakes.