K•Swiss is returning to its roots. The Westlake Village, CA-based brand has unveiled a new identity tied to where it all began–on the tennis court. Designed by a newly appointed internal creative team, the brand identity pays homage to K•Swiss’s place as the only heritage American tennis brand.Read More »
Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.Read More »
Airwalk’s JIM series turns 20 this year and to celebrate, the brand has brought back the Tennis–again. First introduced in 1994, a limited number of sneakers hit stores in 2010, and the style is now available on airwalk.com for $70. Inspired by traditional sports and high school gym class, the sneaker is made from neon fuzzy tennis ball felt.
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