Lotto Partners with Soccer Star Kellyn Acosta
For the first time, the brand’s sporting footwear will be available in brick-and-mortar at Dick’s Sporting Goods.
tennis
New Balance Hosts Coco’s Court Pop-Up With Surprise Jaden Smith Performance
The brand celebrated the U.S. Open and its reigning champion Coco Gauff.
K•Swiss unveils new logo.
K•Swiss is returning to its roots. The Westlake Village, CA-based brand has unveiled a new identity tied to where it all began–on the tennis court. Designed by a newly appointed internal creative team, the brand identity pays homage to K•Swiss’s place as the only heritage American tennis brand.
Adidas and Novak Djokovic want you.
Just in time for the U.S. Open kick off in three days, Adidas has unveiled the latest #smashthesilence campaign. Directed by Serbian tennis pro Novak Djokovic, currently ranked World No. 1 by the Association of Tennis Professionals, the video encourages fans to send in photos and clips for a chance to appear in the film.
Airwalk is ballin’ for JIM’s 20th birthday.
Airwalk’s JIM series turns 20 this year and to celebrate, the brand has brought back the Tennis–again. First introduced in 1994, a limited number of sneakers hit stores in 2010, and the style is now available on airwalk.com for $70. Inspired by traditional sports and high school gym class, the sneaker is made from neon fuzzy tennis ball felt.
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