It’s National Breast Cancer Awareness Month and family footwear chain Shoe Carnival is lending a helping hand by raising money in each of its stores in the United States. The retailer will be selling pink wristbands at each domestic location throughout October to collect funds for breast cancer research, and hopes to raise more than $100,000. “This campaign to increase awareness of the disease touches the lives of so many people and families,” says Lisa Rosenbaum, vice president of women’s footwear and accessories.
Shoe Carnival is tying together its brick-and-mortar and online efforts and embracing omni-channel retailing to better reach consumers and enhance its brand equity. Despite soft store traffic in Q2, the chain believes that by implementing improved digital capabilities, including the launch of its first-ever mobile, it can evolve the shopping experience for its customers.
Fight the Sunday fear this weekend at Shoe Carnival, which is hosting a VIP footwear fashion party to introduce customers to new brands and styles for fall at participating locations across the country.