Fresh off the attention its mismatched EvoSpeed Tricks grabbed during this year’s World Cup, athletic giant Puma has unveiled a new marketing effort with the mantra Forever Faster. The campaign, which the German company says will be the start of a long-term marketing strategy, recognizes sportsmen with off-the-wall personalities like the world’s fastest man,Usain Bolt, footballers Mario Balotelli, Sergio Aguero and Marta Vieira da Silva, golfers Rickie Fowler and Lexi Thompson, and the Scuderia Ferrari Formula One team.
The bond between soccer fans and footwear is expected to heat up this summer during the 2014 Fifa World Cup in Brazil.
Just how popular is the World Cup? Try this comparison on for size: combine the Super Bowl, the Stanley Cup Finals, the NBA Finals, and for good measure, a seventh game of the World Series and you are only starting to approach the level of interest and excitement the month-long soccer competition (June 12-July 13) generates once every four years around the world.
Puma has added to its long list of star sponsorships by inking a deal with AC Milan striker Mario Balotelli. The controversial soccer player wore the brand’s boots for the first time last week against Roma when he sported a custom pair of evoPower Stampa FG covered in newspaper headlines from his colorful career. “Puma’s support for the Italian national team was [an] instrumental reason for me signing this contract and I am sure that the coming years will bring many good things for us all,” Balotelli says.