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Alliance Multimedia and Surf Expo renew partnership agreement.

Surf Expo has announced that Alliance Multimedia will once again be the presenting sponsor of the show’s Wake Lounge. Located in the heart of the massive wake marketplace of the Sept. 4-6 show, the lounge will showcase the latest wakeboarding video content from around the industry. “Content has become a critical area of any business’ success and nobody does a better job of creating and distributing content than the Alliance crew,” says Show Director Roy Turner. “We look forward to the footage they will share, as well as the content they will produce during Surf Expo.”

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National Shoe Retailers Association and National Shoe Travelers join forces.

The National Shoe Retailers Association (NSRA) and National Shoe Travelers (NST) have inked a deal that will focus on education programs for footwear sales reps and membership programs.

NSRA will offer regular literature including its flagship magazine Shoe Retailing Today and the bi-weekly NSRA Online. Travelers will also be invited to attend NSRA conferences and events at member prices. Meanwhile NST members will keep their customers informed on NSRA events and encourage their retailers to take part in NSRA and joint-association activities. 

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The July 2024 Issue

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