Surf Expo has announced that Alliance Multimedia will once again be the presenting sponsor of the show’s Wake Lounge. Located in the heart of the massive wake marketplace of the Sept. 4-6 show, the lounge will showcase the latest wakeboarding video content from around the industry. “Content has become a critical area of any business’ success and nobody does a better job of creating and distributing content than the Alliance crew,” says Show Director Roy Turner. “We look forward to the footage they will share, as well as the content they will produce during Surf Expo.”
New HD video content from Alliance and many of the flagship brands in the wakeboarding industry will be released each evening in the lounge. In addition, Alliance will also be the presenting sponsor of Board Demo Day on Sept. 3 at Orlando Watersports Complex. Supporting the wake and SUP markets, the event allows a retailer to “try it before they buy it.” It also gives exhibitors valuable face-to-face time with their key retailers while they demo new boards, paddles and equipment.