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K Swiss

K•Swiss unveils new logo.

Image and video hosting by TinyPicK•Swiss is returning to its roots. The Westlake Village, CA-based brand has unveiled a new identity tied to where it all began–on the tennis court. Designed by a newly appointed internal creative team, the brand identity pays homage to K•Swiss’s place as the only heritage American tennis brand.

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Classic styles get the Royal Elastics treatment.

Since being established in 1996 by two Australian teens, Los Angeles-based Royal Elastics has gone through an aquisition (by K Swiss in 2001) and dissolution (sold to the investment group REH in 2009) and now, after losing its way for a couple seasons, has finally rebounded. While still creating an array of athletic-inspired styles featuring the elastic-based closures it’s known for, the brand – which offers men’s, women’s and kids’ styles – is now putting its own spin on old school favorites like desert boots, oxfords and creepers.

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The June 2024 Issue

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