It Girls

Piperlime has taken its online presence up a notch by adding a shoppable social media feed to its site. Following in the footsteps of Urban Outfitters and Forever21, the online retailer has enhanced its website to include a stream of images filtered directly from Instagram, providing customers with endless inspiration from fashion “It” girls to everyday women with effortless style. Consumers will be able to click on these social images and shop the featured items for themselves.