Piperlime has taken its online presence up a notch by adding a shoppable social media feed to its site. Following in the footsteps of Urban Outfitters and Forever21, the online retailer has enhanced its website to include a stream of images filtered directly from Instagram, providing customers with endless inspiration from fashion “It” girls to everyday women with effortless style. Consumers will be able to click on these social images and shop the featured items for themselves.
“We’re excited to integrate social media into our customers’ shopping experiences,” says Lexi Tawes, vice president and general manager of the Gap-owned e-tailer. “Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we’ve become a style resource.”
Already known for its Guest Editor program, Piperlime will also feature 25 “It” girls whose social media feeds are “just the type the Piperlime customer wants to shop.” The program kicks off with model Chrissy Teigen and will also include socialite and model Poppy Delevingne, designer Claire Vivier and Momofuku Milk Bar owner Christina Tosi.