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Demi Lovato

Demi Lovato inks deal with Skechers.

Following in the footsteps of Britney Spears and Christina Aguilera, Demi Lovato has signed with Skechers and will appear in the company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles “Heart Attack” and “Neon Lights” as well as two seasons as an X-Factor judge, will make her first official appearance in a new Skechers TV commercial and accompanying print ad later this year.

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Minnetonka gets schooled.

Minnetonka Moccasin Company kicked off two new initiatives this week to coincide with We Day Minnesota. As the Green Energy Partner and Supporting Sponsor for the event, the brand helped launch the year-long We Act program, an international partnership with schools, groups and students that provides educational resources to help students commit to taking one local and one global action to better the world. 

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The February 2024 Issue

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