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custom footwear

Tailor Made

New Balance debuts its custom American-made project in New York.

What’s the best way to get the word out about your Made in the U.S.A. bona fides? For New Balance, it meant bringing bloggers and fashion stylists to a swanky underground New York bar to create a custom pair of American-made shoes while sipping custom cocktails—named in honor of some of the nation’s most iconic figures, like Johnny Appleseed.

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Virgin Atlantic Offers First Class Footwear

Are you stuck in airport limbo waiting out another flight delay? Have you exhausted yourself with all of the techy time sucks found on your smart phone? Does your iPod seem like you’ve heard it all before?

For those first-class male passengers flying Virgin Atlantic that may fall into any such categories, the carrier is offering a new way to pass the time in its Clubhouse lounge in London’s Heathrow airport: a 360-degree, 3D digital foot scanning device, courtesy of the Left Shoe Company, a luxury men’s brand out of Finland.

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The July 2024 Issue

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