Tailor Made
New Balance debuts its custom American-made project in New York.
What’s the best way to get the word out about your Made in the U.S.A. bona fides? For New Balance, it meant bringing bloggers and fashion stylists to a swanky underground New York bar to create a custom pair of American-made shoes while sipping custom cocktails—named in honor of some of the nation’s most iconic figures, like Johnny Appleseed.