California

What’s selling at On the Beach Surf Shop in Monterey, CA.

With beach sand on the floor, bamboo poles and an overall tropical theme, Kelly Sorensen says On the Beach’s “timeless look” attracts tourists and locals alike in search of an authentic California experience. We chatted with the veteran surf retailer about what’s selling at this Monterey, CA, store. – By Samantha Sciarrotta

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Freewaters unveils sandal collection celebrating the 50th anniversary of “The Endless Summer.”

Eco-conscious footwear brand Freewaters has inked a deal with Bruce Brown Films celebrating the 50th anniversary of iconic surfer movie “The Endless Summer.” “Bruce, Robert [August] and Mike [Hynson] helped open the world’s eyes to the amazing waves, people and culture of South Africa almost 50 years ago,” says Freewaters Ambassador Robert Wingnut Weaver, who starred in the film’s sequel. “Now to be partnering “The Endless Summer” with Freewaters and its clean drinking water projects in Africa, it has really come full circle.”

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The December 2024 Issue

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