Just how popular is the World Cup? Try this comparison on for size: combine the Super Bowl, the Stanley Cup Finals, the NBA Finals, and for good measure, a seventh game of the World Series and you are only starting to approach the level of interest and excitement the month-long soccer competition (June 12-July 13) generates once every four years around the world.
Brazilian flip-flop company Ipanema has inked a three-year sponsorship deal with Mercedes-Benz Fashion Week Swim in Miami Beach, FL. As a brand with beach at its sole (it’s named after one of the most famous stretches of sand in the world) Ipanema describes the collaboration as “the marriage between an event and brand that share in fashion, novelty, beauty, glamour and summer.” From July 18 to 22, the brand will host a poolside cabana, which will offer a sneak peek at the Spring ’14 collection, and sponsor a selection of designer runways shows.
What do Karl Lagerfeld and dishwashers have in common? Absolutely nothing, except that Lagerfeld is collaborating with plastic shoe purveyor Melissa on a capsule collection of jellies for Fall ’13 that will be – you’ve guessed it – dishwasher safe.
Sandal brand Rider revamps by basking in its Brazilian heritage.
With Hollywood flocking to Brazil to shoot some of the industry’s hottest blockbusters (The Incredible Hulk, Fast Five and the next Twilight film, just to name a few) and the World Cup and summer Olympics slated to take place in Rio de Janeiro in the coming years, one thing is certain: Brazil is booming.
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