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Reef expands beyond the beach.

As it nears almost 30 years of sandal-making, Carlsbad, CA-based surf brand Reef continues to expand its reach beyond the beach by adding boots to its lineup for Fall ’13. “We had incredible success with the launch of our Bellas Costas closed toe footwear in Spring 2012. Boots are the natural next step,” says Kelley Bruemmer, director of girls’ footwear.

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High school student Megan McDonald is the new face of Cougar Boots

The consumers have spoken – 6,428 to be precise. Fifteen-year-old  Megan McDonald has been chosen as the new face of Cougar Boots. Just over a month ago the company set out in a branded truck, offering fans the opportunity to see the new Pillow Boot collection, try on the boots of their choice and be photographed in them. This photo then became their entry into the contest to become the brand’s new face. McDonald’s billboard ad will be displayed on the corner of King and Spadina Ave in Toronto from Feb. 11 to Mar. 10. 

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Palladium and Undercity reveal the underground world of Las Vegas

Unless you’re a Teenage Mutant Ninja Turtle, traversing through sewers and tunnels is probably not part of your day-to-day life. And if you’re in Las Vegas, it’s one activity that’s definitely not on your to-do list. Heritage boot brand Palladium partnered with renowned exploration duo Undercity (director Andrew Wonder and urban historian Steve Duncan) to put their Waterproof Collection to the test and document the subterranean tunnel system that quietly resides beneath the bustling city of sin.

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Bearpaw Open House a Blast

The premise was simple as it was enticing: What could be better than a bunch of fashion-loving women relaxing in the comfort of a mountain cabin, sipping complimentary wine and talking about boots—Bearpaw boots, in particular? Last week, that’s exactly what the folks at Bearpaw delivered in hosting its first-annual “Wine, Women & Boots” event inside The Summit at Bearpaw Village, its new flagship in the company’s hometown of Citrus Heights, CA.

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Male Call

Sheepskin boot brand Bearpaw heeds customer requests for more men’s styles.

With everyone from tween girls to Grammy Award-winning country crooners like Gretchen Wilson sporting Bearpaws nowadays, it may seem like the brand has tapped the market. But as Bearpaw devotees repeatedly posted on Facebook and Twitter, the company was missing out on one major chunk of the footwear industry: men.

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Georgia Boot to Sponsor Todd Bodine and Germain Racing

The No. 30 Germain Racing team, led by reigning Truck Series Champ Todd Bodine, will proudly wear the Georgia Boot logo as an associate sponsor for the entire 2011 season. In addition, Georgia Boot will be the primary sponsor of the No. 30 Georgia Boot Tundra at Kentucky Speedway in July.

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Nat-2’s Dry Run

Nat-2 and its madcap designers, the ones behind the Zipper 2-in-1 sneaker sandals, has found another way to keep sneaker addicts in their kicks. The Nat-2 Rainrunner, a sneaker-hybrid that has all the markings of a classic canvas hi-top (even real laces), is actually a 100-percent waterproof rain boot. The wellies, made from high-quality rubber, trick the eye with printed sneaker-centric details, like contrasting stitching, toecaps and side labels.

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Musicians Wanted

Beginning this month, aspiring singer/songwriters can post an original song on YouTube for a chance to become the voice of Nine West Vintage America Collection. The winner of the Vintage America Voices Contest will be featured in the December issue of Lucky magazine and have the opportunity to record and release a single through Sony/ATV Music Publishing’s in-house label, Hickory Records.

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Outdoor Retailer Attendee Registration on Par with Last Summer

Organizers for the Outdoor Retailer show announced that attendee registration numbers for the 2009 Summer Market, held at the Salt Palace Convention Center in Salt Lake City, UT, July 21-24, are meeting benchmarks from this time last year. If registration numbers continue to grow at the current rate, Outdoor Retailer will be on track to meet, and possibly exceed, the number of 2008 attendees.

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Chooka “Pool” Gear

We’re not so sure wearing Chooka boots in the pool will keep your feet dry, but it sure makes for quite a fashion statement.  We thank Rob Moehring, CEO of Kent, WA-based Washington Shoe Company and makers of Chooka, for forwarding us this pool shot.

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The June 2024 Issue

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