Converse threw a block party

July 17th, 2012

The World Basketball Festival wasn’t the only party going down in Washington, DC, last weekend: Converse left its mark on our nation’s capital with a (completely free) one-day block party that celebrated basketball, music and culture, and kicked off the launch of its limited edition Pro Leather WBF footwear collection.

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The Pump Turns 20

November 20th, 2009

How do you celebrate the 20th anniversary of one of the world’s most iconic basketball sneakers—one that changed the game of footwear design? Reebok answered with a party in New York for its product team, sneakerheads and fans, all of whom were counting down to midnight on Nov. 20, when the latest (and very limited) editions of The Original Pump—designed by 20 of the world’s leading sneaker boutiques—dropped across the globe.

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25 Years of Air Jordan

November 12th, 2009

A quarter-century after the Air Jordan appeared on the court, Michael Jordan’s name still carries weight. And his basketball shoes still have die-hard fans. In celebration of the Air Jordan’s 25th year, Jordan Brand, a division of Beaverton, OR-based Nike Inc., has unveiled the Air Jordan 2010 shoe, which will debut on the feet of today’s basketball phenom—and Team Jordan athlete—Dwayne Wade.

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