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Asics

Asics Gel-Lyte gets a new look for the Los Angeles Marathon.

Asics has taken a leaf out of the Hollywood handbook for its limited-edition Gel-Lyte33 3 in celebration of the athletic brand’s sponsorship of the 2014 Los Angeles Marathon on Mar. 9, which has sold out for the second consecutive year and the third time in its 29 year history. Just like the city takes a liking to skinny celebs, the running shoes weigh a mere 6.8 oz.,  while the uppers are inspired by the palm trees that line Sunset Boulevard.

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Asics Sponsors Pre-Marathon Pep Talk

As New York City prepared to host runners from all over the world last weekend, Asics hosted a pre-marathon run through Central Park on Friday, led by Olympian marathoner and U.S. record-holder Deena Kastor and her coach Terrence Mahon. After a light three-mile loop around the park, runners were treated to a breakfast pep talk with Mahon and Kastor, along with fellow Olympian Ryan Hall, who opted to stay off his feet that morning to rest up for Sunday’s 26.2 miles.

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Asics Opens First U.S. Retail Location

Asics unveiled its first U.S. retail location today at 51 West 42nd Street in New York. Company chairman Kiyomi Wada was on hand to cut the ribbon along with other executives, including Rich Bourne, president and CFO of Irvine, Calif.-based Asics America, and Gary Muhrcke, owner of nine Super Runners Shop stores, who will run the Asics flagship.

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Asics Develops One-of-a-Kind Shoe for NYC Marathon

It all started back in June when Asics’ elite marathoner Ryan Hall traveled to the company’s training and research center in Kobe, Japan to undergo testing and evaluation to construct a custom pair of running for the ING New York City Marathon on November 1. Seven experts were involved in the measurement and evaluation of Hall’s feet, legs, strength, flexibility, speed and impact.

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The December 2022 Issue

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