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Asics Gel-Lyte gets a new look for the Los Angeles Marathon.

Asics has taken a leaf out of the Hollywood handbook for its limited-edition Gel-Lyte33 3 in celebration of the athletic brand’s sponsorship of the 2014 Los Angeles Marathon on Mar. 9, which has sold out for the second consecutive year and the third time in its 29 year history. Just like the city takes a liking to skinny celebs, the running shoes weigh a mere 6.8 oz.,  while the uppers are inspired by the palm trees that line Sunset Boulevard.

Asics has taken a leaf out of the Hollywood handbook for its limited-edition Gel-Lyte33 3 in celebration of the athletic brand’s sponsorship of the 2014 Los Angeles Marathon on Mar. 9, which has sold out for the second consecutive year and the third time in its 29 year history. Just like the city takes a liking to skinny celebs, the running shoes weigh a mere 6.8 oz.,  while the uppers are inspired by the palm trees that line Sunset Boulevard. Built with FluidAxis, designed for underpronators and neutral runners, the shoe retails for $100 and is available on asicsamerica.com and at select SoCal retailers. 

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