Asics Gel-Lyte gets a new look for the Los Angeles Marathon.

February 27th, 2014

Asics has taken a leaf out of the Hollywood handbook for its limited-edition Gel-Lyte33 3 in celebration of the athletic brand’s sponsorship of the 2014 Los Angeles Marathon on Mar. 9, which has sold out for the second consecutive year and the third time in its 29 year history. Just like the city takes a liking to skinny celebs, the running shoes weigh a mere 6.8 oz.,  while the uppers are inspired by the palm trees that line Sunset Boulevard.

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