Trend Prediction: Beauty as Accessories
Will footwear be the next target for influential beauty brands?
Will footwear be the next target for influential beauty brands?
Devon Windsor, Karolina Kurkova, and other celebs were in attendance — and the shoe moments were major.
Ecco may be based in Denmark but it’s expanding accessories collection is establishing the brand beyond its comfort and sports shoe roots stateside. “Over the past two to three years our expansion from shoe leathers into leather goods has been a huge priority for the organization,” says Lindsay Campbell, head of Ecco’s accessories division. In fact, she notes that much of its leather–nearly half–is sold to external customers beyond shoes. “The thought was that if we can sell these great leathers to great brands around the world then we must be doing something really unique ourselves.”
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