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Trend Prediction: Beauty as Accessories

Will footwear be the next target for influential beauty brands?

Model, socialite, and influencer of influencers Hailey Bieber has blazed many trends — like her glazed donut nails and recent declaration of “hot pink summer.” Her beauty brand, Rhode Skin, has a cult following for its juicy lip tints and pocket blush. Earlier this month, the star entered the accessories space with a new Summer Lip Case.

The phone case, available in several peachy hues, is designed to pair with the brand’s Peptide Lip Tints and act as a sleek carrier. The brand’s initial drop quickly sold out. And as trend predictor Cat Ward of @glowupu espoused on Instagram and TikTok, “Other brands would be, quite frankly dumb, if they didn’t try to replicate the success of Rhode.”

 

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The skincare and beauty craze is only heating up, especially among the younger demographic. Will footwear be the next accessories segment to get on board?

The July 2024 Issue

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