As major concerns, challenges and a general air of contrariness rankle retailers and vendors seemingly into a standoff, how can the industry come together to overcome them? How can we collectively do something to all do better?
Led by veteran independent retailers Dave and Danny Astobiza and sourcing expert Brian Jensen, the new comfort brand hits on key product, production
and distribution touchstones that make it unique among wholesale launches.
Over the past year, I have received intensive lessons in selling, marketing, competitive analysis, yield management, risk assessment, data analytics, financial planning and GPS use—all as part of the college search that has taken my family on a whirlwind tour.