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The February 2011 Issue of Footwear Plus

Flash Fame

Hoping their products will spread like wildfire on the web, footwear companies are going viral with eccentric, eye-catching videos.

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Sense and Sensibility

In today’s crowded marketplace and stifling economy, stores are luring shoppers by creating a stimulating, emotional experience. Five footwear retailers share their secrets to tempting consumers with alluring sensory elements.

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Ready to Rock

David Sharp, president and COO of Rocky Brands, on how the streamlined, recession-tested company’s revised approach to shoemaking is right in step with the new business normal.

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Flipping Out?

According to a scandalous article in the right-leaning New York Post, President Obama was caught flip-flopping. No, this had nothing to do with his decision to keep the Bush-era tax cuts in place for the wealthiest Americans. This particular flip-flopping incident had to do with the Commander in Chief being photographed in public wearing—gasp—flip-flops!

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The September 2022 Issue

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