The February 2011 Issue of Footwear Plus

February 2011

Flash Fame

Hoping their products will spread like wildfire on the web, footwear companies are going viral with eccentric, eye-catching videos.

Features

In today’s crowded marketplace and stifling economy, stores are luring shoppers by creating a stimulating, emotional experience. Five footwear retailers share their secrets to tempting consumers with alluring sensory elements.

February 2011

Ready to Rock

David Sharp, president and COO of Rocky Brands, on how the streamlined, recession-tested company’s revised approach to shoemaking is right in step with the new business normal.

February 2011

Gilded Era

Metallic hues illuminate a medley of silhouettes.

Men With Hats

Stylish men on the streets of the Big Apple top off their looks with ’40s-era fedoras and porkpies.

Editor's Note

Flipping Out?

According to a scandalous article in the right-leaning New York Post, President Obama was caught flip-flopping. No, this had nothing to do with his decision to keep the Bush-era tax cuts in place for the wealthiest Americans. This particular flip-flopping incident had to do with the Commander in Chief being photographed in public wearing—gasp—flip-flops!