Tried and True
Outdoor brands go back to their roots: Heritage and authenticity are key product cues that appeal to younger and older consumers alike.
Emily Beckman
Smart Moves
A growing number of user-friendly smart shoes is proving that the wearable technology movement stretches from head to toe.
Get With the (Loyalty) Program
Why investing or reinvesting in a loyalty program might be the most profitable move retailers can make right now.
Queen Bee
Elizabeth Todd, owner of The Shoe Hive, generates a steady buzz thanks to her sharp eye for spotting the latest trends that keep a swarm of customers returning time and again.
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