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On the trail and off, alpine looks rise to the occasion.

As retailers nationwide reopen amid the ongoing Covid-19 pandemic they are entering the new normal—one filled with high hopes, stark fears, many unknowns, enormous challenges, tectonic consumer behavioral shifts and a hungering for any port in the storm. Here, 11 leading retailers from across America reflect on what’s gone right, wrong and unexpectedly, and what their strategies and expectations are going forward.

Business as Usual, Sneaker Startups, and Mergers.

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Hot for cold-blooded prints.

For the millions of people who can’t afford to bury their heads in the beachfronts of their second homes until a cure/vaccine arrives, doing the pandemic pivot is the only way to try and survive in the new normal.

A dozen leading executives are pivoting on the fly in a gallant effort to weather the COVID-19 pandemic. In the industry’s darkest days, they’re beacons of determination and ingenuity.

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Versatile and comfortable, sport-inspired sandals offer universal appeal.

Summer in the Hamptons, only like never before.

Great leaders come in many forms.