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Wolverine Worldwide could benefit from Department of Defense’s latest rule change.

April 29, 2014

Saucony, Merrell and Bates could soon have their logos on more military members’ feet across the country. Thanks to a policy shift announced by Pentagon officials last week, new active duty soldiers entering boot camp will be supplied with American-made athletic footwear when using a voucher given to them by the government to purchase shoes for training purposes. The rule change is in response to years of pressure from U.S.

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Reebok and Austin Adventures launch series of fitness vacations.

April 28, 2014

For more than 40 years, Austin Adventures has created award-winning international multi-sport travel experiences. Now the company has teamed up with Reebok to offer a series of vacations that promote fitness as a way of life. Reebok Fitness Vacations by Austin Adventures launches this summer with a pilot trip to Montana. Vacationers can expect to take part in a wide range of activities such as biking, hiking, rafting, yoga, traditional and trail running, functional fitness classes, group fitness classes and obstacle racing. 

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New Balance Foundation offers a $300,000 challenge to kick off Camp Sunshine’s 30th anniversary.

April 25, 2014

The New Balance Foundation, the charitable giving arm of New Balance, is helping to kick off Camp Sunshine’s 30th anniversary with a very special gift–a $300,000 challenge to encourage support for the national retreat in Maine for children with life threatening diseases and their families. Specifically, the foundation will match the dollars raised through Camp Sunshine’s new Go the Distance campaign, which challenges supporters to fundraise while participating in 30 distinct endurance events across the country throughout the year.

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Brown Shoe Company celebrates a milestone; throws a party.

April 24, 2014

Last night Brown Shoe Company celebrated 100 years on the New York Stock Exchange, a milestone only achieved by 23 other companies, with a glitzy bash at 4 World Trade Center in New York. VIP attendees included Black Eyed Pea and shoe designer Fergie (who helped the company ring the closing bell at the NYSE earlier in the day), hip-hop stars Estelle and Nelly, and Harper’s Bazaar editor Derek Blasberg, while Jennifer Hudson was on hand to treat partygoers to a live performance of such hits as “Spotlight” and “I Can’t Describe (The Way I Feel)”.

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Two Ten keeps up the good work.

April 23, 2014

A lot done, more to do. That’s how Two Ten President Neal Newman summarizes week three of the organization’s month-long lineup of service projects as part of #FootwearCares. “While we recognize that the communities and organizations we are supporting are grateful for our help, we also know that in many cases we are just scratching the surface of what is really required to make a difference,” he says. 

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Justin Brands expands its European offering.

Justin Brands, makers of Justin, Tony Lama, Chippewa and Nocona, is expanding its global reach and setting up shop in Europe by implementing a sales and distribution infrastructure to match interest and demand. With a focus on reaching both traditional western and fashion-conscious consumers, Justin Brands has welcomed a sales force of 14-plus reps, each with extensive footwear sales experience, who will provide service across 18 countries.

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American runner wins 2014 Boston Marathon wearing Skechers.

April 22, 2014

Thirty-eight-year-old Meb Keflezighi, the first American man to win the Boston Marathon since 1983, crossed the finish line on Monday wearing Skechers GOmeb Speed 3 shoes, triumphant in a race that has become a symbol of resilience and determination–and breaking his personal record to boot with an official time of 2:08:37. “A year ago I decided I wanted to win the 2014 Boston Marathon for the people of Boston and for the U.S.,” Keflezighi says.

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A super-thin insole tells doctors what’s wrong with your foot.

April 18, 2014

Sprained ankle. Meniscus tear. Shin splints. Ugly injuries, to be sure, but more often than not athletes–and their doctors–have trouble pinpointing the underlying cause. Germany-based Moticon is seeking to change all that with OpenGo Science, a new insole that fits discreetly in athletes’ shoes and delivers data to sports scientists. The ultra-thin layer is laden with sensors and can fit in any shoe.

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Two Ten keeps on caring.

April 15, 2014

Two Ten continued its month-long bonanza of community service projects last week as part of #FootwearCares. April 7 found the FDRA working with SOME (So Others Might Eat) to serve lunch to 400 homeless people in Washington, DC.

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Jenny McCarthy partners with DSW and Mojo Moxy.

April 14, 2014

The View’s Jenny McCarthy celebrated her collaboration with Mojo Moxy and DSW Designer Shoe Warehouse last Thursday at the footwear chain’s Union Square store in New York. The trio teamed up on the Dusty, a soft suede bootie featuring cut-outs and straps that comes in two wear-with-anything shades.

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