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New Footwear Area at Pure London

July show to host a designated footwear destination.

Progressive apparel, accessories and footwear show Pure London announces a new designated section for footwear at its upcoming July event (Jul. 23 through 25) in London. Featuring returning brands like Birkenstock and newcomers Kitty Clogs and Betty Page, footwear will be housed exclusively in a Footwear and Accessories hall upstairs.

Within the space, a premium curated section will elevate Pure London’s dynamic footwear offering to cater to premium buyers and boutiques looking for something special. Premium brands on the docket include Arche, Audley, Lola Cruz, Pretty Ballerinas and Romanian designer Iutta.

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