Twisted X athlete Shad Mayfield lassoed his second PRCA World Championship win with an All-Around title at this year’s National Finals Rodeo (NFR). Before the excitement in Las Vegas began, Mayfield was featured in the brand’s NFR ad, named “Jealousy,” along with his AQHA Horse of the Year Lollipop.
“Twisted X Global Brands is incredibly proud to support our team of athletes, Tie-Down Roper Shad Mayfield and Breakway Roper Shelby Boisjoli-Meged,” offers Twisted X CEO Prasad Reddy. “They each embody the same values as our company — hard work, resilience and an unwavering commitment to excellence.” Reddy tells Footwear Plus that at this year’s NFR and National Finals Breakaway Roping, Mayfield and Boisjoli-Meged received the #1 back numbers, making them top-ranked competitors.
“These recent victories are a testament to their relentless pursuit of greatness, and Twisted X is honored to be a part of their journey,” he adds. “Their passion inspires us and drives us to create footwear that can stand up to the toughest challenges, just like they do when they enter that arena.”
