On June 10, TOMS debuted its highly anticipated collab with Christian Cowan. The limited-edition collection reimagines the brand’s iconic Alpargata shoe with handcrafted floral details.
Christian Cowan x Toms first debuted on the designer’s runway show during New York Fashion Week in February, where models strutted down the catwalk in the eye-catching black and white styles. Each shoe dons a handcrafted peony, a nod to Cowen’s flair for the dramatic, combined with the brand’s signature, comfort-driven silhouette. “Bringing together my bold aesthetic with TOMS’ dedication to stylish comfort and philanthropy creates a unique blend,” offers the designer. “Our collection captures the essence of runway magic while offering everyday wearability and a commitment to making a positive impact.”
The designer adds that he is excited to design a piece people can wear while contributing to the greater good. Cowan was included as one of TOMS’ brand ambassadors for mental health as part of its 2024 Wear Good campaign. “Working with Christian over the past several months has allowed us to get a glimpse inside his creative process and push the boundaries of individuality,” notes Amy Smith, Chief Brand and Impact Officer for TOMS. “This collaboration has felt incredibly natural for TOMS – blending our stylish comfort with his avant-garde design and anchoring in our shared commitment for social good.”
The TOMS x Christian Cowan Alpargata Collection is now available on toms.com and christiancowen.com, retailing for $120. Just in time for Pride, the style is offered in both men’s and women’s sizing, a further testament to both brands’ year-round support of the LGBTQ+ community.
