In an election that will be determined by voter turnout, The Athlete’s Foot (TAF) is doing its part to empower locals to make their voices heard. The retailer’s “Be About That Vote” campaign is designed to inspire civic participation and promote voter registration ahead of the upcoming elections.
An innovative augmented reality (AR) experience is at the forefront of the initiative, created in collaboration with Zappar. The AR mural outside of TAF’s Monroe store invites the community to engage with the message and follow a call-to-action link for voter registration.
“Voting is a fundamental right and a powerful tool for change,” offers Matt Lafone, President and GM of Americas at The Athlete’s Foot. “Through the ‘Be About That Vote’ campaign, we are dedicated to breaking down barriers to participation and empowering individuals to make their voices heard.”
The campaign aims to break down barriers to participation in Atlanta, New Orleans, and North Carolina. It ties into a social media campaign with TAF brand ambassador Flau’jae Johnson. A prominent voice in the community, Flau’jae is releasing a series of videos encouraging early voting and emphasizing the significance of using your voice to create change.
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But it’s not all digital. In partnership with the Barred Business Foundation, TAF hosted voter registration support at its Monroe store. The retailer was also present at Clark Atlanta University Homecoming earlier this month, where the TAF Wagon offered resources and information on voter registration with engaging infographic displays designed to inspire attendees to participate in the electoral process.
Employees across all locations are wearing “Be About That Vote” buttons through election day. The Monroe location has also established ongoing partnerships with voter registration organizations to make the process even more accessible.
