New Skechers Performance Flagship Open in Edmonton

This high-tech outpost attracts athletes at every level.

Known as a comfort technology brand, Skechers is taking another huge step into the sports category by opening its first-ever Skechers Performance flagship store in West Edmonton Mall. This all-new flagship location aims to transform how athletes and fitness aficionados interact with the brand. The store combines cutting-edge performance products with an immersive, state-of-the-art experience.

“Edmonton’s vibrant sports culture and passion for hosting year-round athletic events make it the perfect home for Skechers’ first performance destination,” offers David Beecroft, country manager of Skechers Canada. “…And as the second largest mall in North America, West Edmonton Mall is a massive draw that will attract all walks of life to this exciting new concept.”

Here’s what you can expect at this new Skechers performance flagship:

  • State-of-the-art design amenities including digital LED screens and dedicated half-size pickleball and basketball courts, all within a contemporary architectural space that capture Edmonton’s vibrant spirit.
  • Innovative product offerings showcasing the brand’s latest technologies across sports spanning pickleball, basketball, golf, soccer, running, training, walking, and hiking. Look for signature features like Hyper Burst Pro™, FitKnit®, Hands Free Slip-ins®, Arch Fit®, and Max Cushioning® technologies.
  • Expansive retail experience spanning over 7,500 square feet. This concept store is the brand’s largest globally.

The goal is to make high-quality athletic gear and performance footwear accessible to everyone from casual joggers to serious competitors. “With the worlds elite pros wearing our shoes from the court to the pitch, mound and green, our retail stores’ innovative performance products have become a magnet for athletes who want game-changing product with essential comfort — and the time has come to launch a new play,” adds Michael Greenberg, president of Skechers. “Our new performance store offers competitors at every level the complete experience: from our largest-ever offering of performance footwear, apparel and accessories, to Skechers specialists and educators for our diverse sport technologies, and courts where consumers can discover how our product performs without ever leaving the store.”

The February 2025 Issue

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