In collaboration with Warner Bros., Danish comfort heel maker Roccamore is releasing a sparkly collection to celebrate The Wizard of Oz and its 85th anniversary. The collection of six character-inspired styles is designed to empower women to find just what Dorothy was looking for: courage and strength.
Frederikke Antonie Schmidt, designer and founder of Roccamore, was inspired by the film’s magical universe. “Creating this collection is a dream come true for me,” he offers. “Roccamore aims to challenge the often-excluding fashion landscape and inspire women of all heights and sizes to choose the shoes that make them happy.” That’s why the collection ranges in sizes from 35 to 44, he adds.
To bring the razzle dazzle, each pair is emblazoned with glitter, including (and especially) the ruby red Dorothy pumps. There’s also a deep pink Glinda, sculptural Tin Man, and emerald green Wicked Witch, plus Rainbow boots in high and low shaft heights.
Along with the sparkly exterior, Antonie Schmidt says each pair delivers on comfort, as well. The brand collaborated with an orthopedic shoemaker to develop a special insole, even conducting a scientific study at Hvidovre Hospital to examine foot pain. The insole is designed to mold to the foot, allowing for the wearer to walk as naturally as possible in high heels. There is also built-in arch support and a small cushion designed to lift the forefoot and create a larger contact area with the shoe. “This mechanism helps distribute weight and relieve pressure on the forefoot,” Antonie Schmidt confirms.
The collection is available at the brand’s Denmark locations and online.
