P.F. Flyers is the official sneaker of REVOLVE Festival. REVOLVE Festival, held last weekend, is Coachella’s trendiest party, held in tandem with the California music festival. At the event, P.F. Flyers’ activation hosted a whose who of influencers who came to pose with the merch.
Guests were also invited to customize their own pair of sneakers with festival-inspired patches and charms. And, there was a “shoot a hoop” competition for accessories and, of course, bragging rights. Noah Beck, Alyssa Coscarelli, Becky Hearn, Brittany Byrd, Forest Ripperton, and Cjay Syre were among the insta-famous names who attended.
The brand also debuted a new desert-inspired collection to kick off the partnership, exclusively available through REVOLVE. Featuring hi and low designs, “The Center Hi” is a classic reborn from 1944, and “The Center Lo” is a streamlined version of the world’s most iconic basketball sneakers.
Vintage basketball inspired the styles, which wear a desert-washed canvas in sand, clay, and gravel hues for a sun-faded look.
“I’m excited for the brand to partner with REVOLVE to expand its footprint not only in the retail space, but in key moments including festival culture as well,” said Lisa Lewis, Chief Marketing Officer at P.F. Flyers. “We will also be debuting a new desert-inspired collection on REVOLVE to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love, but adds a modern twist on the design.”
Images from the day, courtesy of P.F. Flyers:
