Last week, Nike launched its anticipated Air Max Dn8 sneaker along with a new “Maxxed Out” global campaign. Starting March 6, JD sports created a unique retail experience in its Time Square flagship. The only wholesale parter to present an elevated Nike Dn8 Maxxed Out activation, JD is all in on the style. It will also launch an exclusive colorway of the Dn8 this April.
“JD is honored to be the only wholesale partner to offer a Nike Dn8 Maxxed Out experience. It’s a testament to the strength of our relationships with brand partners who know we have the strategic capabilities to bring their products to life,” offers John Hall, President and Managing Director for JD North America. “We know how to show up for fans of the brand in the most exciting way, creating disruptive retail activations that bring innovation to life and propel youth culture forward.”
This particular activation brings four mechanical “experiments” to life in the main window, further inviting customers into an elevated shop-in-shop experience at the center of the store. Fight cages, footwear pedestals, head-t0-toe styled mannequins, and an interactive experiment (inflating an airbag around the shoe) are among the visual nods to the Dn8 and Air Max concepts. Digital screens provide an evolving backdrop, and Dn8 tickers welcome customers to another elevated zone on the second floor.
“We are thrilled to be working with JD Sports on the launch of the Air Max Dn8,” echoes Jason Kirrer, Vice President, North America Sales & Marketplace, Nike. “The experience at JD’s flagship store in Times Square is a manifestation of our shared efforts to create unique and immersive retail experiences. Together, we continue to push boundaries, delivering products and experiences that take customers to new places.”
Nike Air Max Dn8 Specs:
- Provides all-day comfort and style by extending Nike’s Dynamic Air technology to the full length of the foot.
- Two Air units and eight tubes create a sustained, pressurized flow from heel to forefoot.
- Breathable upper
- Foam midsole
- Rubber outsole
- $190 SRP
