This week, HEYDUDE announced a partnership with singer, songwriter, and philanthropist Jelly Roll. The news is in step with the Grammy-nominated artist’s anticipated new album, “Beautifully Broken,” which is set to drop October 11. (His sold-out arena headlining tour is making its way across the country currently.)
Jelly Roll is known for his therapeutic music and cult fan connection. He continues to challenge the status of his past, overcoming challenges like addiction and incarceration. Through his impactful storytelling both on and off stage, Jelly Roll inspires others to do the same. This latest partnership with HEYDUDE expands the idea of being comfortable in your own shoes. Together, they empower individuals to walk to self acceptance and a brighter future.
To celebrate the collaboration, HEYDUDE and Jelly Roll co-designed a limited-edition shoe inspired by “Beautifully Broken.” The white Wally Slip Canvas silhouette features a black skull design and gold crackle print on the outsole. Each shoe purchase ($79.99) includes a vinyl copy of “Beautifully Broken.”
“Jelly Roll is an inspiration to others, and as a result, has become one of the most popular and versatile artists in the world,” offers HEYDUDE Chief Marketing Officer Paul Nugent. “He is authentic to his core and embraces what it means to be a Dude. He’s a true creative visionary, collaborating on thoughtfully designed product that we know everyone, especially his fans, will love.”
In addition to the commemorative shoe, the brand and musician are partnering with Big Brothers Big Sisters, the preeminent one-to-one youth mentoring organization. Nearly a quarter of young people served by Big Brothers Big Sisters have a parent or family member who is incarcerated. Through this partnership, the brand and musician bring to life their shared efforts to unlock potential in young people while providing positive mentorship to their lives.
The long-term, global partnership will include new product drops, coordinated social media efforts, and digital marketing.
