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Hari Mari Celebrates National Flip Flop Day

The brand teamed up with Soles4Souls for a charitable drive.

Hari Mari cofounders Lila and Jeremy Stewart
The first Wednesday after Memorial Day is officially National Flip Flop Day, so to celebrate, premium sandal brand Hari Mari donated a new pair of kids flip flops to Soles4Souls — a global non-profit that provides shoes to people in need — for every adult pair purchased yesterday on harimari.com

“Philanthropy is a part of Hari Mari’s DNA so we’re excited to add this fun and new initiative to the brand’s agenda,” said brand co-founder Lila Stewart. “We’ve never done something special like this before for National Flip Flop Day, so my hope is that it’s a success and it’s something that we do every year.”

The donated flip flops will be going specifically to Soles4Souls’ 4Relief program, which provides new shoes and clothing to people experiencing hardship, either chronically or because of a crisis.

“Our collective goal as a team is to donate at least thousand pairs of kids flips flops! That would be amazing,” Stewart added.

Hari Mari is based in Dallas, Texas, with distribution in over 800 retail doors throughout the U.S., Mexico, Canada, and the Bahamas. The company also sells its full footwear and accessory assortment through HariMari.com, with retails ranging from $60 to $160. The brand’s patented MemoryFoamToe helps mitigate or even do away with the painful break-in periods and toe irritation associated with most sandals. Combining its comfort-first approach with classic looks and color profiles, Hari Mari has quickly gained traction for crafting timeless flip flops with modern comfort components. The name comes from “Hari” meaning sun in Indonesian, and “Mari” meaning sea in Latin. Hari Mari also gives a portion of its sales to help children and families battling pediatric cancer through its Flops Fighting Cancer program.

Soles4Souls

Soles4Souls turns shoes and clothing into educational and economic opportunities. Its programs, 4Opportunity, 4Relief, 4EveryKid and 4ThePlanet, aim to make a positive difference on the planet and in people’s economic, educational, physical, and psychosocial well-being. Since 2006, more than 94 million pairs of shoes and pieces of clothing have helped create opportunities for people across 138 countries. The not-for-profit is headquartered in Nashville, Tennessee, with regional donation centers and warehouse locations around the world. Visit soles4souls.org for more information.

Footwear Plus is glad to share this post from our sister publication, MR.

The June 2024 Issue

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