Today, H.H. Brown (makers Børn, BØC, Double-H Boots, Kork-Ease…) announced it is launching a new brand: Align. The men’s footwear line will incorporate H.H. Brown’s 140 years of shoemaking experience along with innovative technology and contemporary style.
The collection spans sneakers and lace-ups to loafers and oxfords, all crafted with thoughtful details. Key features include a premium dual-density footbed for optimal support, weatherproof leathers, sealed-seam construction, and slip-resistant outsoles.
“H.H. Brown has always been at the forefront of footwear innovation, and with Align, we’re bringing rugged, timeless style to life like never before,” offers Tim Pearce, Executive Vice President and General Manager of Align. “Our mission is to craft exceptional footwear that goes beyond fit and feel—Align shoes are built to support men on every adventure.”
With comfort at the forefront, dress styles feature a sneaker outsole, and sneakers have an elevated aesthetic for hybrid appeal. The average price point runs between $100 and $200. The spring/summer 2025 collection is now available on the brand’s website and at select specialty and department stores, such as Dillard’s, across the country.
Align, Key Styles
The Breck lace-up sneaker features breathable mesh accents to increase airflow, while cushioned arch support softens impact.
The Archer is the quintessential penny loafer, made from premium full-grade leather with a slip-resistance rubber outsole and lightweight EVA midsole.
The Eddy waterproof leather boot is a city hiker made from premium waterproof leather uppers and a full length slip-resistance rubber outsole. It feature’s the brand’s Wavz Footbed and cloud heel counter.
