Today, Foot Locker, Inc. announced it will return for NBA All-Star 2025, hosting a multi-brand activation for the weekend in the San Francisco Bay Area. The immersive experience, open Thursday February 13 through Sunday February 16, underlines the retailer’s commitment to basketball culture. It will feature the latest sneaker drops, star-studded NBA player appearances, interactive games and prices, and exclusive product customization.
“Foot Locker‘s powerful return to NBA All-Star 2025 unites the best of basketball under one roof,” offers Frank Bracken, EVP & chief commercial officer at Foot Locker, Inc. “We are reinforcing our position as the heart of basketball and sneaker culture, igniting San Francisco with unmatched energy and excitement. Our multi-brand, weekend-long activation is a testament to our relentless dedication to delivering a world-class experience for athletes, basketball fans, sneaker enthusiasts, and the local community alike.”
What You Can Expect During Foot Locker’s All-Star Weekend
The two-story experience, located at 150 Powell Street in San Francisco’s Union Square neighborhood, will spotlight such brands as Nike, Jordan Brand, adidas, PUMA, Converse, Crocs, and New Era Cap in distinct presentations. Looks for product releases like the Nike Kobe VI “ASW,” Jordan Retro 12 Flu Game, adidas Anthony Edwards 1 Mid (in an exclusive new colorway), and PUMA MB TMNT Collection pack. Nike and Jordan Brand return to sponsor The Clinic, featuring a LED court that lights up with dynamic content, daily basketball programming, and skills and drills challenges with top athletes.
“We’re raising the bar at NBA All-Star 2025, arriving bigger and better to deepen our connection with our core consumers through an elevated, multi-brand experience. Throughout the weekend, we’re bringing the Heart of Sneakers to life with the hottest product drops, top talent appearances, can’t-miss giveaways, and much more – truly one-of-a-kind experiences as dynamic as the game of basketball itself.” —Kim Waldmann, SVP & chief customer officer of Foot Locker, Inc
Nike’s first-floor space will feature a “surprise and delight” locker giveaway, championship locker photo moment, and countdown clocks for key product drops. Jordan Brand will host “Unbannable Air,” a vertical jump challenge and interactive graffiti wall. Other notable brand activations will include an adidas polygraph test bringing the ‘No Lie’ ad to life, a PUMA Teenage Mutant Ninja Turtle lair with interactive games, and a Converse Chuck Taylor-focused customization bar.
Athletes including Anthony Edwards (adidas), Shai Gilgeous-Alexander (Converse), Jayson Tatum (Jordan Brand and New Era Cap), Trae Young (Jordan Brand), and LaMelo Ball (PUMA) are expected to appear throughout the weekend, along with special guest showings from top Nike talent.
The event also rewards Foot Locker’s most loyal customers. Local FLX Rewards members can enter to win access to NBA events and games, customized merchandise from key NBA talent, and other prizes.
Coinciding with NBA All-Star weekend, the retailer will also be an associate partner of the 2025 NBA HBCU Classic Presented by AT&T, between Morehouse College and Tuskegee University. Foot Locker Foundation will be donating $25,000 to each school.
