With a new generation of fans entering the mix, the fashion of golf has gotten even more flavorful. To reflect this dynamic, Ecco Golf is releasing a limited-edition ‘New Flavour of Golf’ Collection. The capsule, available at us.ecco.com/golf and select retailers, mixes fashion with functionality for performance shoes that deliver the brand’s technology with rich, premium leathers.
The whimsical and fashion-forward collection reflects the sport’s vibrant fashion culture. Four limited-edition shoes are each inspired by a flavor of ice cream. The collection is available in men’s sizes 39–47 and women’s sizes 36–42. Shoes feature a marble effect suggesting melting swirls of ice cream on the insole, with the Ecco logo transformed into the cone.
“This capsule collection represents a huge opportunity for ECCO GOLF — to both step forward in golf fashion and to step outside of the box that confines the sport.” — Timo Vollrath, Head of Global Marketing
Styles offer refreshing takes on Ecco favorites, like the women’s Tray offered in a Raspberry edition with playful, pink accents. The Men’s Classic Hybrid has been reimagined as a Stracciatella, with a white leather and chocolatey outsole and a penny loafer design to hold up a ball marker.
The brand’s shoes are worn in competition by such pros as Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Alison Lee, Nanna Koerstz Madsen, Freddy Schott, and Esther Henseleit.
