Crocs has announced a major step today in its goal to create more sustainable footwear. The brand has reached 25% bio-circular content in its proprietary Croslite material, which accounts for more than 80% of Crocs’ total materials used across its products, including the Classic Clog. Despite the change in material, the brand assures consumers will enjoy the same comfort, style, durability, and price.
“We believe that to truly make an impact, we can leverage our innovative mindset and drive sustainability transformation, starting with our most widely used materials,” explains Deanna Bratter, Chief Sustainability Officer, Crocs, Inc. “Sustainability should not be a tradeoff. Fans can feel confident that they are getting the same style and comfort they know and love from Crocs without having to make choices between comfort or better materials — we are giving them both and making it even easier to do good with each pair.”
In recent years, Crocs has continued to accelerate the use of independent, third-party certified bio-circular content in its Croslite material. This means Crocs is using plant-based byproducts that would have otherwise ended up as waste, like cooking oil from the food industry. Bio-circular materials create fewer emissions than their virgin, fossil-fuel based counterparts.
In 2021, Crocs set a goal to reach 50% bio-circular content within its Croslite material by 2030. In 2023, the brand reported a 3% reduction in absolute emissions in its overall company carbon footprint, as well as a 6.1% reduction in emissions per pair of Classic Clogs compared to its 2021 baseline.
“It is incredibly exciting to see the significant and tangible progress we are making to reduce our carbon footprint and do better for the planet through innovation like the sourcing and incorporation of more sustainable materials across our products.” —Andrew Rees, CEO, Crocs, Inc
The change in material sourcing is a key component to the brand’s goal of Net Zero by 2040.
